There are many different things to consider when deciding which type of paper to print on. Everything from color brightness and image clarity are affected by the kind of paper you use.
Coated vs. Uncoated
Coated papers provide excellent color, smoothness, opacity and print definition. They are ideal for printing projects such as photographs and brochures. Coated papers come in a variety of finishes, the two most common being glossy and matte. Glossy paper reflects light creating a shiny appearance. Matte paper absorbs light creating a non-reflective surface that is easier to read.
Uncoated papers come in a variety of textures and finishes. They have a more natural look and work great for invitations, stationery and business cards. Uncoated papers can have a smooth finish or one that’s more textural like linen and felt. Choosing the right finish for your printed project is important to give it the best overall look and feel.
It is important to know what the final finished application of your printed project will be when choosing a paper. Ask yourself the following questions:
Will the project be mailed?
If so, you may want to add a coating or a varnish to protect your project from damage in the mail. You may also want to choose a lighter weight substrate that will pass easily through postal sorting machines.
Are there many photos?
If you have bright colored photos in your design. Gloss coated paper is better suited for photos while uncoated or matte coated paper is ideal for readability.