The Top 4 Benefits of a Direct Mailing Campaign
Too many times today, companies discount the power and reach of traditional forms of marketing, like sending out direct mailers to clients. Although the internet is far-reaching and effective for many companies, direct mailing campaigns are still one of the most beneficial ways to engage a portion of your customers.
Best of all, direct mailing campaigns are a cost-effective way to maximize your advertising efforts while enhancing your local reach.
Why should you consider direct mail this year? Here are just a few reasons:
- Direct Mail is Segmented and Targeted: Direct mail campaigns can be tailored for a specific audience, whether it’s to target a new client or long-time customers. Therefore, you can ensure the recipient is reading/reviewing the exact information they need to make a purchase from you. Additionally, this segmenting means you can personalize each mailer based on the information and demographics of the recipient.
- Direct Mail is Tangible: The recipient can’t ignore direct mail – it’s a physical, printed piece of advertising in their mailbox. They can’t just report it as spam and send it to their junk folder. They have to physically hold and look at it. Many times, they’ll put it down on their counter and everyone else in the house will look at it, too. There is something to be said for that.
- Direct Mail is Versatile: You can play around with multiple formats when it comes to your direct mailers. There are a wide variety of options, from postcards and brochures, to magazines and other print-outs, which makes it a well-rounded strategy for just about any kind of outreach.
- Direct Mail is Simple: If you’re tired of mulling over fancy stats and analytics from your online campaigns, direct mail makes it easy. Simply keep track of how many mailers were sent out, as well as how many people respond. It’s a much easier way to measure the effectiveness of the campaign.
Print advertising and marketing is just as powerful today as it was 100-years ago. We are visual creatures, which means putting marketing physically in front of someone will never go out of style. If you’re considering a direct mailing campaign to announce the re-opening of your company post-COVID-19, we are here to help. Get in contact with our team today.