Brand Loyalty has everything to do with how customers perceive your brand.
It’s the process of turning repeat customers into loyal customers.
Direct mail loyalty campaigns can achieve the following…
• Build Trust
• Create Comfort
• Solve a customer’s problems
• Anticipate your customer needs.
• Enable and encourage brand advocacy.
Choose words carefully
• Simply through word choice products can sound better.
• The right words can build an emotional connection with your customers.
• Choose words that convey a feeling of trust.
Use of color
• Color choices reflect mood or feelings.
• Choose colors that represent your brands personality.
Craft a sense of belonging
• Creating an authentic connection will build lasting relationships.
• Emotionally connected customers are more than twice as loyal as highly satisfied customers.
Call to Action
• Choose words that make consumers feel that they are taking part in something when they take action.
• Feelings of empowerment and value will begin to form when words or phrases resonate with consumers.
• Select a persuasive word that will lead to the action you want the reader to take.
•Try combining words that create a call to action phrase. Requests a specific action by a certain deadline.
Call Schneider Graphics 847-550-4310. We can help set up a direct mail campaign.