Brand Loyalty has everything to do with how customers perceive your brand.

It’s the process of turning repeat customers into loyal customers.

Direct mail loyalty campaigns can achieve the following…

• Build Trust

• Create Comfort

• Solve a customer’s problems

• Anticipate your customer needs.

• Enable and encourage brand advocacy.

Choose words carefully

• Simply through word choice products can sound better.

• The right words can build an emotional connection with your customers.

• Choose words that convey a feeling of trust.

Use of color

• Color choices reflect mood or feelings.

• Choose colors that represent your brands personality.

Craft a sense of belonging

• Creating an authentic connection will build lasting relationships.

• Emotionally connected customers are more than twice as loyal as highly satisfied customers.

Call to Action

• Choose words that make consumers feel that they are taking part in something when they take action.

• Feelings of empowerment and value will begin to form when words or phrases resonate with consumers.

• Select a persuasive word that will lead to the action you want the reader to take.

•Try combining words that create a call to action phrase. Requests a specific action by a certain deadline.

Call Schneider Graphics 847-550-4310. We can help set up a direct mail campaign.