Have you ever wondered why companies use direct mail?
Direct mail still offers one of the most consistently effective forms of advertising.
Today’s direct mail can be personalized and customized to include names and other personal information. This helps to attract and hold the recipients attention which ultimately increases the likelihood of the prospect to follow through with a purchase.
Unlike email campaigns which many customers are skeptical about, direct mail is essentially delivered directly to customers and prospects, so there is a much greater chance of the prospect to see and read your message.
Direct mail has a proven track record. Because it has been so widely used for a such a long time, there is a lot of existing data that demonstrates its effectiveness. Direct mail campaigns offer reliable returns with minimal costs.
Some of the most common types of direct mail are:
• Brochures • Coupons • Flyers • Letters • Newsletters
One of the major advantages of direct-mail advertising is that it is highly targeted.
Here are some suggestions for starting a mail campaign:
• Develop a mailing list. This is the most important part of any mail campaign. Many companies will have two lists, known customers and prospects.
• Create a mailing piece.
• Create a call to action.
• Run a test campaign.
• Run your campaign.
• Analyze your customers responses.
Do you need help starting a direct mail campaign? Talk to us a Schneider Graphics. Call us at 847-550-4310 or e-mail firstname.lastname@example.org.