Our Latest Arrival

At Schneider Graphics we are always looking for ways to add more value for our customers…so we are very excited to introduce our new Ryobi 750 Series Offset Press. This press offers state of the art technology and automation leading to faster set ups, greater color consistency and improved overall print quality that is second to none. Combine that with the ability to utilize a larger sheet size which allows for greater flexibility when laying out your projects. What does all this mean to you? Not only will your print projects look great but they will be produced faster with more efficiency… which ultimately leads to lower printing costs.

Whether its brochures and booklets or pocket folders to packaging – this is just another step we at Schneider Graphics have taken in order to make your print projects, and more importantly YOU look great!

Coatings

If your marketing materials are going out on the town, might as well dress them up with a coating…

Why are coatings used on printing?

Print coatings are used on printed products primarily for protection or to achieve certain visual effects. Coatings can provide protection from moisture, scuffing, scratching and finger prints. They can also be applied to one or both sides of a printed piece to create a glossy or dull finish or can be applied selectively to highlight a certain visual element.

Types of print coatings

·     Aqueous Coating

Aqueous coating is a clear, fast-drying water-based coating that is used to protect printed pieces. It provides a high-gloss, satin or dull surface that deters dirt and fingerprints. Aqueous coating improves the durability of postcards and other mailed pieces as they go through the mail, and protects business cards as they are carried in peoples’ wallets. It also looks beautiful on brochures, catalogs and presentation folders. Aqueous coatings provide more substantial scuff-resistance than varnishes. Aqueous is typically applied to the entire printed piece, usually by the last unit on a printing press. Due to its water base, aqueous coating is more environmentally friendly than varnish or UV coatings.

·      Varnish

Varnish is basically clear ink and can be gloss, satin or dull. A flood varnish covers the entire printed page for protection or sheen. A spot varnish allows you to highlight specific areas of a printed piece and adds shine and depth to specific elements on the page such as a logo or image. Varnishes are also applied on-press, but they are heavier-bodied and can be applied (like inks) to only certain areas (spot varnish). A plate must be created to apply a spot varnish, so artwork is necessary.

·      UV Coating

UV coatings are cured by exposure to ultraviolet light to quickly dry and harden the coating. UV coatings provide the highest gloss versus other coatings but may crack when scored or folded due to the thickness and hardness of the coating. Some find it too shiny for some uses. UV coatings can be applied as a flood (covering the entire printed sheet) or as a spot coating and can be applied on or off press. UV compatible inks must be used on sheets that will be UV coated. UV coated sheets cannot be foil stamped and embossing should be done after the coating.

 

·      Soft Touch Coating

This coating creates a velvety texture. The paper becomes “soft” to the touch and increases the tactile appeal. It creates a softer look and feel on printed materials than either aqueous or UV coating, while creating a barrier which is fingerprint resistant. It dries fast, is non-yellowing, and is eco-friendly. Luxurious and sophisticated are words often used to describe the effect Soft Touch® coating produces.

When should a print coating be used?

In most instances a coating will help protect and enhance your final printed product. They are a must for any piece being mailed, or recommended for any product printed on coated paper that will get handled, such as business cards, brochures, bookmarks, rack cards, catalogs or presentation folders. Your printer can help you decide what type of coating is right for your project.

When should a print coating not be used?

There are certain times when you do want your paper to go naked. It may be difficult to write on coated paper, especially if it has a glossy coating. If you are ordering greeting or note cards and intend to write inscriptions on the inside make sure to specify no coating on the inside of the card. The same goes for the address side of postcards or other mailing panels unless your printer or mailing house assures you they can print addresses on coated paper. If in doubt ask for some samples and run them through your printer or try writing on them.

 

Schneider Graphics offers a variety of coatings. Call us if you’d like to learn more or would like us to send you some samples.

 

 

Submitting files for print

Please remember
.125 bleed
All .jpg, .psd, .tif, .eps are 4c process and 300dpi. (RGB files can color shift)
Include all links used
Include all fonts used. (including fonts used in any AI links)
If using pms colors please specify
If pms colors are converting to 4c process all should match the
pantone swatch book colors (including AI links)
All art should be submitted head to head with both sides vertically or horizontly

Digital Printing with Offset Quality Comes to Schneider Graphics

Recently, we installed our new Indigo digital press, allowing us to expand the types of print projects we can do for you.

We spent a lot of time doing our homework because, quite frankly, we haven’t been overly impressed with the quality produced by many digital presses. However, the Indigo press is the closest to offset quality we’ve seen. And, it allows us to do some really great things.

Here are just a few of the benefits:

  • It’s a six-color press with the ability to print true spot PMS and brand colors
  • We can print on a wide variety of substrates: coated, uncoated, dark, transparent, metallic and synthetics
  • It can handle thick substrates  — from 3pt to 16pt board
  • White ink!
  • Security printing: ElectroInk UV red creating print that is only visible under UV light

We’re very excited about this new addition! We’ve been keeping it quite busy and look forward to showing you what it can do very soon.

Schneider Graphics Opens a New Facility in Lake Zurich

Schneider Graphics is pleased to announce the opening of our new 22,000 square foot facility in Lake Zurich. Open since late February, the new plant has been a welcome change for everyone.

“We were leasing our old space and when it came time to do some much needed upgrades, we decided our best bet was to start from the ground up,” said Greg Schneider, president of Schneider Graphics.

“We designed a building that will help us be more efficient, modernize our technology and create a space that’s exactly what we want. We’re excited to be here and we look forward to showing off our new home soon.”

 

Chicago Architecture: Our 17-Color 2014 Calendar

We may have gone a little overboard with this year’s Schneider Graphics calendar, but we couldn’t be happier with the result.

The 2014 calendar features Chicago architecture and was printed using 17 colors. Yes, you read that right — 4-color process, 2 PMS colors and 11 metallic PMS colors. And, a spot gloss varnish thrown in for good measure.

The beautiful photography, the elaborate printing and of course our attention to detail helped create a piece that we’re really proud of.

It’s not too late to get a copy. Just ask us!

What does our FSC® certification mean?

The Forest Stewardship Council (FSC) is an organization that promotes responsible management of the world’s forests. It’s members include stakeholders who rely on forest resources, but want to make sure they are used in an environmental and sustainable fashion. Only seven percent of the world’s productive forests are FSC certified.

Obviously, we go through a lot of paper. But we don’t believe in being wasteful. And, we want to make sure this renewable resource is well-protected for generations to come.

As a commercial printer with FSC certification, we are part of the “chain of custody” that ensures FSC standards have been used from the time a tree is logged until your printed material arrives at your doorstep. We are regularly audited to make sure we are meeting their high standards.

If you use FSC certified paper and an FSC certified printer (us of course!), it entitles you to add the FSC logo to your next print piece (we just have to submit it for an easy approval process).

Several of our customers are already doing this, but if you need more information, just ask!