The Top 4 Benefits of a Direct Mailing Campaign

The Top 4 Benefits of a Direct Mailing Campaign

Too many times today, companies discount the power and reach of traditional forms of marketing, like sending out direct mailers to clients. Although the internet is far-reaching and effective for many companies, direct mailing campaigns are still one of the most beneficial ways to engage a portion of your customers.

Best of all, direct mailing campaigns are a cost-effective way to maximize your advertising efforts while enhancing your local reach.

Why should you consider direct mail this year? Here are just a few reasons:

  1. Direct Mail is Segmented and Targeted: Direct mail campaigns can be tailored for a specific audience, whether it’s to target a new client or long-time customers. Therefore, you can ensure the recipient is reading/reviewing the exact information they need to make a purchase from you. Additionally, this segmenting means you can personalize each mailer based on the information and demographics of the recipient.
  2. Direct Mail is Tangible: The recipient can’t ignore direct mail – it’s a physical, printed piece of advertising in their mailbox. They can’t just report it as spam and send it to their junk folder. They have to physically hold and look at it. Many times, they’ll put it down on their counter and everyone else in the house will look at it, too. There is something to be said for that.
  3. Direct Mail is Versatile: You can play around with multiple formats when it comes to your direct mailers. There are a wide variety of options, from postcards and brochures, to magazines and other print-outs, which makes it a well-rounded strategy for just about any kind of outreach.
  4. Direct Mail is Simple: If you’re tired of mulling over fancy stats and analytics from your online campaigns, direct mail makes it easy. Simply keep track of how many mailers were sent out, as well as how many people respond. It’s a much easier way to measure the effectiveness of the campaign.

Schneider Graphics

Print advertising and marketing is just as powerful today as it was 100-years ago. We are visual creatures, which means putting marketing physically in front of someone will never go out of style. If you’re considering a direct mailing campaign to announce the re-opening of your company post-COVID-19, we are here to help. Get in contact with our team today.

Are you Ready?

As we get back to business let us help you with your updated print and marketing materials.

Here is a small list of helpful ideas.

Direct Mail

Let your customers know you’re open and ready for business.

Updated Sales Literature

A new look will enhance your visibility.


These could be anything from a new product or a new service.


Business cards, letterhead and envelopes, everyday business essentials.

Marketing Kits

Including pocket folders, brochures and business cards.

Safety Posters / Floor Graphics

Good reminders to social distance.

Did we miss anything? If you need anything on the list or can think of something else let us know. Contact us at 847-550-4310, e-mail us at or visit us at our website

Print Margins

Did you ever have a print project look great until the finishing came back with text nearly cut off or was too close to a drill hole?

Today we’ll talk about print margins or safety zones. Margins are a very important part of the design before print. These are small but important details that often get overlooked.

When starting the layout set up the margins in the print setup dialog. Think about borders, folding, drilling, trimming, binding and die cutting.

For simple projects like a letterhead most people use standard 1 Inch margins for text. If designing business cards 1/8 Inch will work.

But what happens when projects have special binding, folding or drilling. This is where things get important.

When laying out a page that will fold inward such as a six page consider the page that folds in should be 1/8 smaller than the front and back pages allowing for folding accuracy. An example would be a six page that folds to 8 1/2 x 11 should start with the art board 1/8 smaller. Starting with the art board 25 3/8 with print margins will keep text from getting too close to the trim and allow for folding.

When creating a calendar that will be wire or coil bound set your margins to compensate for the punched holes. Consider more than 1/2 inch when planning, keeping text away from the binding and holes will save your project and make it more appealing.

This rule doesn’t have to apply to everything but to keep the printed piece balanced it’s a good idea to follow margin and safe zone rules.

When questions about layout come up feel free to call or e-mail us. Please consider us as a resource. 847-550-4310 or e-mail

Comparing pdf Files for Changes

How often are you checking a corrected pdf?

If the answer is often then you should try this tool in Acrobat.

The compare files tool really works and it’s very easy to use.

Open the new or corrected pdf go to compare files in the tool pallet and it will ask you to open a previous pdf.

From there you can change settings that will look for change to text, images, headers/footers, annotations, formatting and backgrounds. All of these or as many needed.

Compare files will show and report changes that occurred.

Using this tool saves time and accurately finds changes.

Try the link below to view a You Tube demonstration.

Visit our web blog where we have monthly Bright Ideas that include tips to make your day a little easier.

If you have any questions or need help, we’re here to find a customized solution for you. Call or e-mail us any time 847-550-4310.

Reducing the file size of a pdf

Have you ever had a pdf that was too large to send by e-mail?

Sometimes we need to send a pdf for approval or just for viewing the content. Today I will show you how to reduce the file size.

A pdf with a reduced file size should never be used for print. Much of the information embedded in the pdf has been removed.

The first step is to open the pdf in Acrobat. In the tool search type reduce file size. Next double click on reduce file size.

From here you can choose the folder to place the pdf in. The pdf should always be renamed so that it doesn’t overwrite the original.

After reducing the pdf look to the lower right corner. There you will see the reduced new size. In this case the pdf went from 10.10 MB to 268 KB.

Watch the short video below to see how it is done.

This is a very simple and fast way to send files for quick viewing.

Join us each month when we share tips like this to make your day little easier.

Call Schneider Graphics with any questions. We’re here to help. 847-550-4310

Previewing Color Separations

How to Preview Color Separations using the Acrobat Output Preview tool?

Did you ever need to confirm a color in a pdf?  Checking colors is a very important step ensuring the printing will be correct. A pdf sent to a printer should be CMYK. But what happens if the color should be a PMS color?

This month we’re going to show you how to preview colors in Acrobat.

To do this open your pdf in Acrobat. After opening the pdf we need to confirm that the colors are what they need to be.  Next we open output preview by either opening the tools pallet and scrolling down to print production and clicking on the output preview. Another way is to do a search in the search tools. Typing output preview will also bring it up.

From here we can view colors by turning colors on and off individually.

In the pictures below turning off the PMS color reveals that only some of the art is PMS 267. This will need to be converted to the PMS in order to print correctly in one color.

In the updated picture all of the art has been corrected to one PMS color.

Look for more tips every month at the Schneider Graphics website blog, or if you need help give us a call at 847-550-4310.