Strikethrough Coating

Strikethrough Coating… What is it?

Strikethrough Coating is a coating technique that not only adds a layer of protection to your printed piece but also adds a level of creativity. It is most often used to highlight a specific graphic or image with a glossy effect that really makes the subject stand out.

We achieve this effect by using an extra plate to apply a dull coating to only the areas that are not being highlighted. Then a special gloss coating is applied over the entire sheet. As the sheet dries, a chemical reaction occurs where the dull coating rises thru the gloss leaving only the required area with a super glossy finish.

At Schneider Graphics, we utilize strike-thru coatings on a wide variety of catalogs, brochures, pocket folders or any other projects where our clients are looking to have an object stand out or jump off the page! If you are looking to add a “WOW” factor on you next print project, maybe a Strikethrough coating is what you need!

We love talking paper, inks, coatings and print techniques at Schneider Graphics. So please talk to your sales rep if your interested in learning more.

Saddle Stitching or Perfect Binding

Saddle Stitching or Perfect Binding
Which is best?

With Saddle stitching, multiple pages are bound together along the fold with 2 or more staples. Saddle stitching requires the book’s page count to be in multiples of four so each sheet folded is counted as four pages. Saddle Stitching can’t support large quantities of pages and that page count can vary depending on the weight or thickness of the paper being used.

When perfect binding, the pages and cover are glued together at the spine using a strong flexible thermal glue. Perfect bound books can support a much greater page count because the width of the spine can be adjusted based on the determined number of pages. Copy can also be added to the spine for easy identification or to standout on a bookshelf.

Each of these binding methods has its own advantages. Saddle stitching is quick, more affordable and the finished pieces are a great marketing tool to showcase your business – they are also a great option as leave behind marketing material. Perfect binding allows for much greater page quantities with a very neat square binding edge. This option is a great way to add a professional look which can really boost the presentation of your marketing materials.

Need help setting up your Booklet printing project? Call us and find out how easy it really is to create that powerful first impression. At Schneider Graphics we have you covered with our state of the art offset and digital printing capabilities.

Respect the 5 second Rule

Variable Data – what is it… in simple terms variable data is when every individual sheet on a digitally printed run is customized. Whether it be a unique picture, graphic or even personalized with names and bar codes.

Did you know that you only have 5 seconds to convince your customer to read your mail? Studies have shown that 84% of consumers say they are more likely to open direct mail pieces that have their names printed on them.

Need help setting up your next variable data printing project? Call us and find our out how easy it really is to create that powerful first impression. At Schneider Graphics we have you covered with our state of the art offset and digital printing capabilities.

When to use PMS colors

PMS, stands for Pantone Matching System.

PMS colors are best used when branding is most important. Logos and stationary would be some of the best examples. PMS colors are usually used when a company demands that their corporate colors are consistent to their corporate identity.

Often a company’s PMS colors are as synonymous as their actual logo.

We use Pantone colors as a way to standardize – as with any industry from fabrics, paint and plastics, to ink on paper. This way colors consistently match without direct contact.

Most PMS colors can be replicated by using the four process colors (cyan, magenta, yellow and black) however, there is a risk that the shade of color could be slightly altered when using this method. This is often the case when a press operator is trying to match a skin tone or specific color on a photograph.  By having to increase or decrease one or more of the process colors to match the desired image, it may negatively impact the ability to match the PMS replication.

PMS inks are pre-mixed to match your color exactly. Using CMYK may only simulate the PMS color of choice.

Rich Black

When do you want to use Rich Black in your offset printing projects?

Often times using black alone doesn’t quite give you the deep, rich black density that your looking for when you have areas of solid blacks on your project . In those cases we recommend using “Under Color” to create what is commonly referred to as Rich Black. This is achieved by adding screens of cyan, magenta and yellow within 100% black.

It seems like today, everyone has their own opinion as to how much undercolor to use. Using too much or too little of the other colors can shift the tone of the black too. At Schneider Graphics, we have found that 20% cyan, 20% magenta, 20% yellow and 100% black works in nearly all cases for us. The key to getting the best grey scale balance in your rich blacks is to always use even amounts of cyan, magenta and yellow with your solid (100%) black.

With all that said there are those rare occasions when the equal undercolor can’t be used. Like when a photo was taken with a black background and the black background needs to fill a larger area of the sheet. In that situation, you would want to match the color percentages used in the photos background. Doing this would insure that you would not see a different density in the black from where your photo ended and your rich black began when the piece was printed.

If you would like to learn more about rich black or when and how to use it, contact your Schneider Graphics sales rep for more information.

How does shingling effect saddle stitched books?

Shingling or creep occurs when pages are added to saddle stitched books. The inner pages get narrower as more pages are added (nested) and depending on the thickness of the paper. This can cause elements to be cut off in the final trim.

How do we compensate for this?

By bringing the elements of the page in towards the fold one sheet thickness at a time. First sheet will be creeped in by the thickness of one sheet and the last sheet will be multiplied by sheets per thickness.

We use software to compensate for creep. It is something to keep in mind when laying out a book with many pages.

Digital vs. Offset

What is the difference between digital and offset printing

Let’s talk about their differences, and where it makes sense to choose one or the other for your next print project.

Digital printing works best when lower quantities are needed; think of a run of 100-500 flyers.

Another benefit of digital printing is its capability of variable data. When each printed piece needs a unique name or address, bar code or numbering, digital is the way to print.

Setup costs are lower.

Print only what you need.

Improved technology has made digital quality rival offset.

Offset printing has its advantages too.

Large quantities can be printed more cost effectively.

Highest possible printing quality, with greater detail resolution.

Offset printing allows larger sized printing sheets and can print many pieces faster than digital printing presses saving per sheet cost.

More choices when choosing PMS or Metallic inks.

Coatings, gloss, dull, soft touch or effects like gloss strike thru.

Folding Tips

Basic folding tips

When setting up folding on your print project it is important to remember to set up the panel that is folding in be .125 smaller.

Below are a few examples of common basic folds.

Folding an 8.5 x 11 to fit in a #10 envelope.

Folding a brochure to 8.5 x 11.

Folding an 8.5 x 11 gatefold.

Folding a roll fold.

Folding a parallel fold.

Schneider Graphics 2018 Calendar is here, Wild America

Schneider Graphics 2018 Calendar, Wild America. From Grizzly Bears to White Tailed Deer. Contact your account executive if you haven’t received one.

Why is bleed important in my print project?

Why is bleed important in my print project?

Bleed is a term in printing that is used to describe a document which has elements that touch the edge of the page, extending beyond the trim edge and leaving no white margin.

It is very difficult to print and trim exactly to the edge of a sheet, so to achieve this, it is necessary to print a slightly larger area than is needed and then trim the paper down to the required finished size.

On press, the artwork is printed on a large sheet of paper and then trimmed to size. If you do not allow for a 1/8 of an inch bleed, any misalignment while cutting will result with the artwork not running to the edge of the paper.

Common bleed is extended .125 beyond the border. This will ensure any art will get trimmed properly.

The same holds true to inside the crops. Please leave a .125 margin inside when using text close to the trim edge.