Entries by SG456

Respect the 5 second Rule

Variable Data – what is it… in simple terms variable data is when every individual sheet on a digitally printed run is customized. Whether it be a unique picture, graphic or even personalized with names and bar codes. Did you know that you only have 5 seconds to convince your customer to read your mail? […]

When to use PMS colors

PMS, stands for Pantone Matching System. PMS colors are best used when branding is most important. Logos and stationary would be some of the best examples. PMS colors are usually used when a company demands that their corporate colors are consistent to their corporate identity. Often a company’s PMS colors are as synonymous as their […]

Rich Black

When do you want to use Rich Black in your offset printing projects? Often times using black alone doesn’t quite give you the deep, rich black density that your looking for when you have areas of solid blacks on your project . In those cases we recommend using “Under Color” to create what is commonly […]

How does shingling effect saddle stitched books?

Shingling or creep occurs when pages are added to saddle stitched books. The inner pages get narrower as more pages are added (nested) and depending on the thickness of the paper. This can cause elements to be cut off in the final trim. How do we compensate for this? By bringing the elements of the […]

Digital vs. Offset

What is the difference between digital and offset printing Let’s talk about their differences, and where it makes sense to choose one or the other for your next print project. Digital printing works best when lower quantities are needed; think of a run of 100-500 flyers. Another benefit of digital printing is its capability of […]

Folding Tips

Basic folding tips When setting up folding on your print project it is important to remember to set up the panel that is folding in be .125 smaller. Below are a few examples of common basic folds. Folding an 8.5 x 11 to fit in a #10 envelope. Folding a brochure to 8.5 x 11. […]

Why is bleed important in my print project?

Why is bleed important in my print project? Bleed is a term in printing that is used to describe a document which has elements that touch the edge of the page, extending beyond the trim edge and leaving no white margin. It is very difficult to print and trim exactly to the edge of a […]

Paper Choices

There are many different things to consider when deciding which type of paper to print on. Everything from color brightness and image clarity are affected by the kind of paper you use. Coated vs. Uncoated Coated papers provide excellent color, smoothness, opacity and print definition. They are ideal for printing projects such as photographs and […]

Print Checklist

Here’s a Quick Checklist of Info we will Need Quantity: number of finished pieces. Account for the offset printer’s industry standard that dictates a window of 5% overs or unders. Page Count Stock: choose from various weights and finishes of offset, text or cover weight paper. Color: the number of colors to be printed (full […]