Entries by SG456

Why are printing proofs important?

Why are printing proofs important? Proofs are a critical part of the printing process! It may seem obvious, but an actual hard copy proof gives the print buyer a chance to see exactly how their printing project is going to look once its finished. Proofs should always be reviewed for copy (spelling, capitalization, punctuation and […]

Strikethrough Coating

Strikethrough Coating… What is it? Strikethrough Coating is a coating technique that not only adds a layer of protection to your printed piece but also adds a level of creativity. It is most often used to highlight a specific graphic or image with a glossy effect that really makes the subject stand out. We achieve […]

Saddle Stitching or Perfect Binding

Saddle Stitching or Perfect Binding Which is best? With Saddle stitching, multiple pages are bound together along the fold with 2 or more staples. Saddle stitching requires the book’s page count to be in multiples of four so each sheet folded is counted as four pages. Saddle Stitching can’t support large quantities of pages and that page count […]

Respect the 5 second Rule

Variable Data – what is it… in simple terms variable data is when every individual sheet on a digitally printed run is customized. Whether it be a unique picture, graphic or even personalized with names and bar codes. Did you know that you only have 5 seconds to convince your customer to read your mail? […]

When to use PMS colors

PMS, stands for Pantone Matching System. PMS colors are best used when branding is most important. Logos and stationary would be some of the best examples. PMS colors are usually used when a company demands that their corporate colors are consistent to their corporate identity. Often a company’s PMS colors are as synonymous as their […]

Rich Black

When do you want to use Rich Black in your offset printing projects? Often times using black alone doesn’t quite give you the deep, rich black density that your looking for when you have areas of solid blacks on your project . In those cases we recommend using “Under Color” to create what is commonly […]

How does shingling effect saddle stitched books?

Shingling or creep occurs when pages are added to saddle stitched books. The inner pages get narrower as more pages are added (nested) and depending on the thickness of the paper. This can cause elements to be cut off in the final trim. How do we compensate for this? By bringing the elements of the […]

Digital vs. Offset

What is the difference between digital and offset printing Let’s talk about their differences, and where it makes sense to choose one or the other for your next print project. Digital printing works best when lower quantities are needed; think of a run of 100-500 flyers. Another benefit of digital printing is its capability of […]

Folding Tips

Basic folding tips When setting up folding on your print project it is important to remember to set up the panel that is folding in be .125 smaller. Below are a few examples of common basic folds. Folding an 8.5 x 11 to fit in a #10 envelope. Folding a brochure to 8.5 x 11. […]