Entries by SG456

Reducing the file size of a pdf

Have you ever had a pdf that was too large to send by e-mail? Sometimes we need to send a pdf for approval or just for viewing the content. Today I will show you how to reduce the file size. A pdf with a reduced file size should never be used for print. Much of […]

Previewing Color Separations

How to Preview Color Separations using the Acrobat Output Preview tool? Did you ever need to confirm a color in a pdf?  Checking colors is a very important step ensuring the printing will be correct. A pdf sent to a printer should be CMYK. But what happens if the color should be a PMS color? […]

Paper Finishes

How do you choose which paper to use for your next print project? With so many weights and finishes available how can you be sure which is best for your design. Determining which paper to use can be defined by the purpose of the project. Coated papers have a clay coating added to them sealing […]

Combining Spot Colors with Transparency

Have you ever experienced problems when sending your files to your printer that included spot colors with transparency? Well, you’re not alone! Using a spot or PMS color on a layout can often lead to unexpected results. If your using InDesign or Illustrator and using only CMYK colors, you can use transparency without any problem. […]

Customer Service

What are you doing to stand out from the rest? Is your customer service where it should be? At Schneider Graphics we take a different approach. We realize every company is different. We’re not a one size fits all company. We take each project with a unique path. Offering different solutions for different businesses. Providing […]

Building Brand Loyalty with Direct Mail

Brand Loyalty has everything to do with how customers perceive your brand. It’s the process of turning repeat customers into loyal customers. Direct mail loyalty campaigns can achieve the following… • Build Trust • Create Comfort • Solve a customer’s problems • Anticipate your customer needs. • Enable and encourage brand advocacy. Choose words carefully […]

Selecting the right paper weight for your print project

Deciding on the weight of paper for your print project can often be one of the last things that you decide on. Next up you may decide on the size of the brochure and how many pages it is to have. Then the quantity and budget to work with. Before printing your brochure there are […]

Die Cutting

Have you ever needed a marketing piece that would really stand out? Have you ever considered adding die cutting to your print projects? Die cutting adds another level of creativity to your print marketing. Do you really want your next project to be another flat, square sheet of paper like all your competitors? Die cutting […]

Direct Mail

Have you ever wondered why companies use direct mail? Direct mail still offers one of the most consistently effective forms of advertising. Today’s direct mail can be personalized and customized to include names and other personal information. This helps to attract and hold the recipients attention which ultimately increases the likelihood of the prospect to […]

Metallic Ink

Metallic ink is created by adding metallic particles to ink creating a unique metallic look. Metallic ink can contain copper, aluminum, bronze or zinc. After metallic ink is printed, the metallic particles rise to the surface during the drying process, reflecting light and creating a metallic sheen. Metallic ink is opaque unlike process inks (cyan, magenta, yellow […]