Entries by SG456

Recycled Paper

  Have you ever considered using recycled paper?   Recycled paper is available in both coated and uncoated stocks. One of the most important things to remember when choosing a recycled paper is to choose a paper with Post Consumer recycled content. There are marketing schemes selling “recyclable” paper, which means nothing more than the […]

Calendars

With the new year approaching fast, it’s time to begin thinking about calendars.  Not only do calendars have great function and design but they are also an awesome marketing tool for any business. An attractive wall calendar can be more than something that catches your eye –   they are used for planning upcoming events, marking […]

Holiday Projects

With the holidays just around the corner, have you started planning your holiday print projects? The holidays are a great time of year to show your personal creativity. Your friends, family and associates will always appreciate your holiday wishes with a custom greeting card with your personal touch. However, there are many other items to […]

Color Trends

Color trends Did you know that every year Pantone releases a list of color trends? Color trends in 2018 moved away from pastels and towards more bright and bold colors. Ultra Violet or PMS 296 was Pantone’s color of the year in 2018. It is a vivid purple according to Pantone. But there is more to […]

Why are printing proofs important?

Why are printing proofs important? Proofs are a critical part of the printing process! It may seem obvious, but an actual hard copy proof gives the print buyer a chance to see exactly how their printing project is going to look once its finished. Proofs should always be reviewed for copy (spelling, capitalization, punctuation and […]

Strikethrough Coating

Strikethrough Coating… What is it? Strikethrough Coating is a coating technique that not only adds a layer of protection to your printed piece but also adds a level of creativity. It is most often used to highlight a specific graphic or image with a glossy effect that really makes the subject stand out. We achieve […]

Saddle Stitching or Perfect Binding

Saddle Stitching or Perfect Binding Which is best? With Saddle stitching, multiple pages are bound together along the fold with 2 or more staples. Saddle stitching requires the book’s page count to be in multiples of four so each sheet folded is counted as four pages. Saddle Stitching can’t support large quantities of pages and that page count […]

Respect the 5 second Rule

Variable Data – what is it… in simple terms variable data is when every individual sheet on a digitally printed run is customized. Whether it be a unique picture, graphic or even personalized with names and bar codes. Did you know that you only have 5 seconds to convince your customer to read your mail? […]

When to use PMS colors

PMS, stands for Pantone Matching System. PMS colors are best used when branding is most important. Logos and stationary would be some of the best examples. PMS colors are usually used when a company demands that their corporate colors are consistent to their corporate identity. Often a company’s PMS colors are as synonymous as their […]

Rich Black

When do you want to use Rich Black in your offset printing projects? Often times using black alone doesn’t quite give you the deep, rich black density that your looking for when you have areas of solid blacks on your project . In those cases we recommend using “Under Color” to create what is commonly […]