Entries by SG456

Direct Mail

Have you ever wondered why companies use direct mail? Direct mail still offers one of the most consistently effective forms of advertising. Today’s direct mail can be personalized and customized to include names and other personal information. This helps to attract and hold the recipients attention which ultimately increases the likelihood of the prospect to […]

Metallic Ink

Metallic ink is created by adding metallic particles to ink creating a unique metallic look. Metallic ink can contain copper, aluminum, bronze or zinc. After metallic ink is printed, the metallic particles rise to the surface during the drying process, reflecting light and creating a metallic sheen. Metallic ink is opaque unlike process inks (cyan, magenta, yellow […]

Specialty Papers

Improve your image. Have you ever thought why do some print projects get more attention! It could be the paper. Specialty papers are papers that are manufactured to a specific usage. Many are manufactured into specialty paper by coating it with a unique coating. These papers have characteristics that make them unique in design, texture or […]

Fulfillment

Inventory management can be an operational problem for many companies, but it becomes an essential component of giving the best customer experience. Our fulfillment center makes inventory management much easier and allows you more time to focus on other areas of your business. Our Fulfillment center enables our customers to outsource warehousing and shipping. This […]

Recycled Paper

  Have you ever considered using recycled paper?   Recycled paper is available in both coated and uncoated stocks. One of the most important things to remember when choosing a recycled paper is to choose a paper with Post Consumer recycled content. There are marketing schemes selling “recyclable” paper, which means nothing more than the […]

Calendars

With the new year approaching fast, it’s time to begin thinking about calendars.  Not only do calendars have great function and design but they are also an awesome marketing tool for any business. An attractive wall calendar can be more than something that catches your eye –   they are used for planning upcoming events, marking […]

Holiday Projects

With the holidays just around the corner, have you started planning your holiday print projects? The holidays are a great time of year to show your personal creativity. Your friends, family and associates will always appreciate your holiday wishes with a custom greeting card with your personal touch. However, there are many other items to […]

Color Trends

Color trends Did you know that every year Pantone releases a list of color trends? Color trends in 2018 moved away from pastels and towards more bright and bold colors. Ultra Violet or PMS 296 was Pantone’s color of the year in 2018. It is a vivid purple according to Pantone. But there is more to […]

Why are printing proofs important?

Why are printing proofs important? Proofs are a critical part of the printing process! It may seem obvious, but an actual hard copy proof gives the print buyer a chance to see exactly how their printing project is going to look once its finished. Proofs should always be reviewed for copy (spelling, capitalization, punctuation and […]

Strikethrough Coating

Strikethrough Coating… What is it? Strikethrough Coating is a coating technique that not only adds a layer of protection to your printed piece but also adds a level of creativity. It is most often used to highlight a specific graphic or image with a glossy effect that really makes the subject stand out. We achieve […]